Type:
Independent Project
Duration:
5 weeks
Tools:
Figma
Problem statement
“How might we help users browse products in an VR environment for Target ”
Store Visit
Walmart VR shopping
IKEA VR showroom
User Persona
Final Designs
Instructions
These instructions aim to streamline app navigation, helping users enhance their experience. Get acquainted with app functions and gestures for a smoother experience. The menu, conveniently located on the left like a watch, ensures easy access.
Menu
1. Teleportation: Effortlessly move around the app to explore different grocery store sections.
2. Map: Efficiently navigate between grocery store sections using the map feature.
3. Information: Access additional product details easily with this feature.
4. Cart: Keep track of your selected items by viewing them in your cart.
5. Checkout: Smoothly proceed through the purchasing process when ready to buy.
Entrance
Effective VR practice seamlessly integrates buttons into the environment for a more immersive experience. Instead of traditional on-screen buttons, users interact with the virtual world directly. For instance, entering the store requires physically opening a virtual door, enhancing realism and engagement.
AI Assistant
Target's mascot, Bullseye, serves as an AI assistant, aiding users with tasks. Similar to a voice assistant, users can interact by saying, "Hey Bullseye, where's the detergent?" Bullseye promptly responds, answers questions, and helps locate products in the store.
Map
The map features visuals for clearer department understanding, aiding navigation and enhancing users' grasp of each section's layout and offerings.
Browsing Products
Product Information
Product information presented in an overlay aids users in making informed decisions. This display ensures all relevant details are readily accessible, facilitating the decision-making process.
Add to Cart
Adding items to the cart is effortless – simply drop the item into the cart, and it's automatically added to your shopping list.
The Cart
The cart display will resemble shelves, neatly arranging all items as if on display. This visually appealing presentation provides an organized view of the cart's contents.
The Furniture Department
The furniture section features an "alternate universe" where users can explore furniture items virtually placed within a house. Simply walk into the portal to immerse yourself in this realistic home setting and seamlessly view the furniture.
The Pointer
The pointer acts as a price-checking tool. Pointing at an item displays its price, enabling users to access pricing information effortlessly while navigating the app.
The Clothing Department
Trial Room
In the clothing section's trial room, users will find an avatar of themselves to try on various items. They can effortlessly rotate the clothing line to see how each item looks on their avatar. Exploring color options is made convenient by rotating the dial below the avatar, offering a seamless and interactive virtual dressing experience.
