An easy and fun way to plan your garden bed and automatic irrigation system
Duration
3 months
Location
Munich, Germany
The Team
Snehi - IxD
Lukas - PM
Gur - SE
Catalina - SE
Temir - AI
My Responsibilities
User Research
Primary Research
Product Discovery
Ideation & Iteration
Wire-framing
Prototyping
Usability Testing
Tools
Figma
Miro
Jira
Adobe photoshop
Timeline
Context
$13.36 bn
Revenue of the gardening and lawn market
2.8%
Increase in urban farming forecasted expected between 2021 - 2026
2-3 times
Gardening a week has shown health benefits.
1.69%
Increase in gardening expected between 2023 - 2028
4-6
Hours spent weekly on average maintaining a garden
43%
Urban gardeners reported that their plants had died
While gardening is becoming a hobby for more people it is also becoming difficult for people to regularly maintain their garden
Gardena is a leading global brand providing premium gardening tools and equipment for both enthusiasts and professionals. Renowned for innovation, Gardena offers durable, user-friendly solutions for maintaining beautiful outdoor spaces.
Clients pain points
Improving customer satisfaction
Gardena's customers frequently feel overwhelmed by the numerous product options, leading to confusion and dissatisfaction with their purchasing decisions. To address this, Gardena aims to enhance the user experience and improve overall customer satisfaction.
Brand Promotion
Gardena aims to promote their brand further and create a stronger, more positive brand image in the minds of their customers. Gardena hopes to build greater brand loyalty and recognition.
Research
5
Stakeholder Interviews
3
Field Visits
8
Consumer Interviews
Overwhelming choices
There is a plethora of choices regarding sprinklers and nozzles, which might overwhelm potential customers and defer their decision to buy.
Highly technical and complicated
Planning the irrigation system is highly technical and it involves a lot of calculations. This discourages the users to set up an automatic irrigation system.
Don’t know what they need
Users do not understand what they need to set up an automatic irrigation system and how to proceed. Visiting stores can overwhelm them even more.
Garden planning
Users face difficulties in planning their gardens as they are not sure about the compatibility of plants and what plants to place where.
The Goal
How might we help users plan their automatic irrigation system in a fun and easy way.
Ideation
Interactive Chatbot Gardena Planner
A chatbot helps the users plan their garden by asking a series of questions. It provides the users a list of items to buy for their garden.
Gardena Garden Planner
Users can plan out their garden, app provides suggestion for plants. Users get an automatic irrigation system plan for their garden.
MVP
AR App
Users can scan their garden and the app will plan the automatic irrigation system for the garden and give a list of products required.
Time available
This idea was most doable within the time span of 3 months.
We had to come up with an Minimum viable product within the time span of 3 months
Stakeholder sign-off
The stakeholders felt that this idea aligned the most with their business goals.
Desirability, Feasibility and Viability
The garden planner satisfied all the three aspects i.e. it was desirable by the users, viable for Gardena and technologically feasible.
Helps to plan garden
Lack of freedom
Automatically allocating plants in the same ratio was not desirable and was hindering the user experience. Since the user was not inputting the number of plants, it was creating confusion when they were not able to add more plants because of the capacity limitation.
List of parts for automatic irrigation system
Automatically place plants
User Flow
Final Design
Onboarding
The onboarding page will inform the users of the purpose of this web app and what it can do.
They are informed of the process they will be going through to avoid any frustration or confusion.
User Friendly
Users can enter the dimensions of their garden by horizontally scrolling the tape measure, this will remove the possibility of error.
Length
Width
1 m
1 m
Pain Point: People don’t know what to plant in their gardens.
Solution: The app will help users plan their garden.
Users can view their garden in a grid format, they can select plants they want to plant from a list of suggestions.
Pain Point: People don’t know about plants and their requirements.
x4
x4
x4
The users can place the selected plants on the grid. The red cross will not allow the user from placing plants together which are not compatible.
All relevant information about the plant is given so that the user can make an informed decision and select the plants which suit them best.
User Centric
Users have the option to customize their preferences for an automated irrigation system. This ensures that the system aligns with the users' preferences, resulting in a higher level of satisfaction.
Pain Point: Setting up an automatic irrigation system is to complicated and technical.
Solution: The app will automatically create a customised irrigation plan for the users.
The Bucket list shows all the parts required for the automatic irrigation plan. The user can buy the components by simply clicking “buy online” the entire list will be automatically added to Amazon. Users can also tap on the component and get more information about them.
Easy shut-off and adjustment of pipelines....
Easy shut-off and adjustment of pipelines....
Easy shut-off and adjustment of pipelines....
Easy shut-off and adjustment of pipelines....
x2
x2
x2
x2
€ 30
€ 30
€ 30
€ 30
Micro Strip Sprinkler
Micro Strip Sprinkler
Micro Strip Sprinkler
Micro Strip Sprinkler
Learnings
Working in a Multidisciplinary Team
Working collaboratively with a team of engineers proved to be both challenging and a learning curve. It required me to swiftly grasp and adapt to the unique processes and skill sets of each discipline. As a designer, my primary focus centered on optimizing the user experience, while the product manager prioritized speedy progress, and the engineers were eager to start coding. Understanding the distinct needs and requirements of each discipline was crucial for the seamless advancement of our product as a cohesive whole.
Agile Environment
I had to acclimate myself to working in an Agile environment, necessitating me to stay three steps ahead of the engineers to ensure the smooth progress of our product. This entailed promptly testing, ideating, and designing the next iteration as the engineers completed coding the current iteration.
Client’s needs
I had to diligently consider and cater to the needs of our clients. Delightfully, our design received positive feedback from clients, who were satisfied with our progress and are internally working on the app's launch.