NeuroUX

Duration

3 months

Type

Internship Project

My Responsibilities

Persona Development

User Journey Creation

Design System

Information Architecture

Wireframing

Prototyping

Usability Testing


Tools

Figma

Adobe Photoshop

Adobe Illustrator


The Clients: NeuroUX

NeuroUX leverages interactive digital media and neuroscience to enhance user experiences across various industries. Using advanced techniques like EEG, fNIRS, and eye tracking, they uncover human experiential needs and optimize Human-Computer Interaction (HCI), UX, and usability testing.

Clients Goals

Attract Potential Clients

NeuroUX seeks to draw in more clients through this website by showcasing and informing them about their comprehensive range of services.

Create Brand Image

NeuroUX aims to establish a positive brand image through this website, fostering trust and loyalty among clients.

How might we design a website for NeuroUX that effectively highlights its benefits and features, thereby attracting new clients

Context
97%

Users will switch to a different website if they cant find what they are looking for.

70%

online businesses that fail do so because of bad usability.

10 times

more expensive to fix problems during development than design.

75%

customers admit to making judgments on a company's credibility based on the company’s website design.

Conducting usability testing is essential for creating products that meet user needs and expectations. The statistics clearly show that investing in usability not only enhances user satisfaction and engagement but also significantly impacts the bottom line by improving conversion rates and reducing costs.

Persona
User Journey
Moodboard
Information Architecture
User Testing

I conducted usability testing at each level of fidelity, using methods such as A/B testing, user interviews, and task analysis. This led to improvements in copywriting, branding, and navigation, which increased user satisfaction by 30%.

Color
Typography
Final Design